African American English Essay Example for Free

African American English Essay When it comes to arguing whether African-American English/Ebonics, enriches or contaminates Standard English, most of the negative tone that African-American English gets comes from an educational stand point. One argument teachers, who do not believe in using Ebonics, use is that there is no place for Ebonics in the class room. Stacey Thomas, in her article â€Å"Ebonics and the African-American Student: Why Ebonics Has a Place in the Classroom† writes that teachers can use Ebonics as a way to facilitate the learning of Standard English to African American students. In order to use Ebonics as a vehicle to teaching Standard English, teachers must be bilingual; meaning they most know both Ebonics and Standard English. Thomas states, â€Å"†¦once students see and comprehend the differences between Standard English and Ebonics in terms of structure and syntax, they display a great[er] understanding in Standard English, and as a result, decrease their use of Ebonics† Ebonics and the African-American Student (6). In other words, by working on activities where students have to compare both Ebonics and Standard English, students’ knowledge of Standard English is increasing and their use of Ebonics is decreasing. Another arguments teachers use against Ebonics is that it obstructs the academic potential of African-Americans. Thomas goes further on by stating the Oakland school board Ebonics issue. In 1996, the Oakland, California school board started using Ebonics as a way to teach to African American students whose grades were lower than other ethnicities. As a result of using Ebonics as a vehicle to teaching, Thomas states, â€Å"the Oakland School Districts use of Ebonics in the classroom, [and] the students performance in reading and wring has improved†¦ the students have tested above district averages there was a in reading and writing skills† Ebonics and the African-American Student (6). So not only is the teaching of Ebonics facilitating school work for students, but it is also increasing their grades. Ebonics, a language that is stereotyped as ignorant and uneducated, is now becoming a great tool for educating students.

Stanley Kubrick’s Movie ”Full Metal Jacket” Analysis

Stanley Kubrick’s Movie †Full Metal Jacket† Analysis Table of Contents Section 1: Introduction Section 2: Background Section 3: Main Section 4: Conclusion Section 4: Bibliography Section 1: Introduction There were always a lot of different wars going on and even more war stories written down. These stories are usually very complicated and involve many characters, feelings and struggles. They show the war from different sides, describing the moments of intense battle as much as moments of soldiers’ soul torments. War stories mostly include different combats, a dramatic plot, sometimes a love line, and almost always an emotional finale. Some of these stories are quite positive and have happy endings; others try to show the real war. The director Stanley Kubrick also made a war story and named it â€Å"Full Metal Jacket†. This story turned out to be very unconventional and unusual, because it follows the mental development of the soldiers and their emotions rather than concentrating on the war itself. Kubrick’s movie observes the marines’ motivations, relationships between each other and their attitude to the war. The motive for fighting is a very important part of any war story. People have very different reasons for a war, such as money, freedom, territory, power and so on. Mostly characters in war stories clearly define their goals in the battle, and the reasons for them to be there. They ask themselves why they fight, think about their life before they got where they are, and examine their feelings and motives for continuing, although â€Å"Full Metal Jacket† leaves motives of the soldiers uncertain. That brings the audience to the question: Are there any reasons for these soldiers to fight or the deaths of their friends were vain? Maybe the war was completely meaningless from very beginning? Section 2: Background The film â€Å"Full Metal Jacket† follows a Marine reporter nicknamed Joker through his initiation into Marine boot camp and his involvement in the Vietnam War which lasts from December 1956 up to 30 April 1975. Although the reasons for Vietnam War start appearing much earlier. The situation becomes tense in the time when Indochina is still a French Colony. Different nationalistic groups come together with communist Ho Chi Minh to overthrow the French rule and become independent. So they start First Indochina war, and in 1954 France suffers a major military defeat. Signed in 1954 Geneva Accords ends French rule and United Nations divide Indochina into Laos, Cambodia, North Vietnam, which was ruled by communists, and democratic South Vietnam. Nationalists’ forces want to unify Vietnam under the communist government and start the war which is now known as a Vietnam War. In the same time America tries to prevent the spread of communism through the world. They believed in domino theory which held that if a country goes communist the neighboring countries are likely to go communist also. So US feel that if they stop communism from taking South Vietnam it will also keep other countries from it. So they support South Vietnam in the war. On the time period from 1965 until 1972 the Vietnam War keeps escalating. US send to the war about a half a million of their troops. America is very close to victory, but North Vietnamese army succeeds in breaking the will of the American People. Their military does not know what are they fighting for anymore and does not want to sacrifice their lives. And as the war goes on, the cost in blood seems to be extreme and worthless, so in 1972 US signs valueless peace agreement with North Vietnam which allows the retreating of American forces. But the armed conflict in Vietnam continues and in a few years in 1975 the North Vietnam takes up South Vietnam. Defeat of South Vietnam causes a massive genocide in Southern Asia resulting in the death of millions, while America suffers major political loss.[1] The movie â€Å"Full Metal Jacket† is a war story about that part of history, about the Vietnam War. It was directed in 1987 and is based on Gustav Hasfords semi-autobiographical novel â€Å"The Short-Timers†. [2] The author of the book, Gustav Hasford, was a US Marine Corps veteran and went through a Vietnam War; his experience and his feelings on this war formed the basis of his book and therefore the movie.[3] Section 3: Main The story of the movie begins the United States Marine Corps Training Camp. A group of young recruits are having their heads shaved and being prepared for military basic training by their new senior drill instructor, brutal Gunnery Sergeant called Hartman, whose work is to weed out all non-hackers[4]. During the training the sergeant often degrades each recruit; he uses many different psychological attacks such as repeated chants in training or insulting their masculinity (calling them sweethearts or ladies). He also gives certain men a ridiculous nickname based on their actions or characters: the pragmatic man who talks behind his back got a name Joker[5], a man from Texas became a Cowboy[6] and finally, Leonard Lawrence, an over-weighed, tall, not intelligent recruit becomes Private Gomer Pyle[7]. Hartman focus his attention on him, because the corpulent recruit cannot keep up with the others in the grueling trainings. The viewer can observe a slow dehumanization of recruits that occurs during the training. American boys are humiliated and worked to death. Finally they become totally broken and reconstructed as the perfect marines; they are taught that they are nothing more than bald-headed weapons of mass destruction in uniforms. Some of them could not handle this and slowly go insane, what is perfectly shown on the example of Private Pyle. This training seriously dements Private Gomer Pyle up until he becomes demented, maniacal, and suicidal. The scene where he is talking to his gun[8] shows just how much some people can be dehumanized by the experience of basic training. Private Pyle takes so much glory in his rifle that it starts to bother everybody in the training camp. When he reaches the certain state, Pyle feels like he has to not only kill his sergeant, but to eliminate himself from this world as well, and commits a suicide, even his fellow recruit Joker cannot change his mind[9]. The second part of the movie takes place already on the war. Each recruit got a Military Occupational Specialty. Joker, which is the main character, now becomes a military journalist. In the first minutes of the second part, Private Rafterman grumbles to Joker, You know what really pisses me off about these people? We are supposed to be helping them and they shit all over us every chance they get. I just can’t feature that. Joker then replies, Dont take it too hard, Rafterman. Its just business.[10] The way he answers demonstrates to the viewer that marines honestly do not understand why Vietnamese people dislike them, even though Americans fight for their freedom and protect them from going communists. Next scene, Joker is on the newspaper staff meeting, and the superior officer looks through the offered articles to verify that all the material would create the desired effect on the readers. Joker and his fellow journalists are ordered to only write articles that show that United Stated are the winners in this war, even if it implies that they have to make up some details[11]. Before Joker realizes that this not faithful reporting isn’t a right decision, he agrees with it because the happy stories would keep the troops in a good mood. Afterwards Joker and Rafterman take a helicopter ride[12]. While flight, the helicopter’s door gunner starts to shoot Vietnamese villagers and soon Joker asks him, How can you shoot women and children?, and the soldier answers, Easy! You just dont lead ‘em so much! Aint war hell?[13] These men on the war are losing their morality; killing women and children became totally normal, the only difference is that you use fewer bullets on them. The marines in this movie have no idea what they are doing in Vietnam, they were told to kill Vietnamese people and that is what they do. Later, when Joker and Private Rafterman meet Cowboys platoon for the first time, Joker and the marine nicknamed Animal Mother have a dispute. In a second Private Eightball comes to Joker and says, Now you may not believe it, but under fire Animal Mother is one of the finest human beings in the world. All he needs is someone to throw hand grenades at him the rest of his life.[14] Sergeant Animal Mother appears to be an ideal soldier: a man who has become desensitized due to warfare. There is a memorable scene where members of the platoon are standing around their recently killed comrades[15]. The camera turns around, focusing on each of them one by one as they give a comment about their opinions on deaths. Some are confused, one marine wishes them to rest in peace, and the next one adds at least they died for a good cause. Someone asks What cause is that? and the soldier replies, Freedom. The important line comes when Animal Mother suddenly says You think we waste gooks for freedom? This is a slaughter. If I’m going to get my balls blown off for a word my word is poon-tang.[16] This shows viewers some kind of idea about the characters and their thoughts, but there is still no particular idea about what they are actually there for. One of the most important proofs that the soldiers do not know what they are fighting for appears when a news team interviews a platoon, and they share their experiences and opinion about the war[17]. The answers are uncertain and reduced to the fact that the soldiers are only here to kill â€Å"Vietnamese gooks†, as they were ordered. The marines speak very insecure with a lot of pauses unable to put the words right; they never thought about the reason to fight. In a few days, the troop goes out on another patrol, in the ruins next to the place where the US army believes enemy’s troops have hidden[18]. The sky on the background is foggy showing some kind of uncertainty in soldiers’ souls. While observing the place, the leader of the squad dies by stepping on a mine and Cowboy takes the leadership. Very soon their squad becomes lost in the ruins and the unseen sniper shoots one of the marines, private Eightball. The platoon argues if they should take risk and try to save him or leave the dying comrade. This scene shows who of them still have something humane and who already became a â€Å"killing machine† as they were taught to be. The viewer can see how these people cannot take the decision. Then one man decides to take the chance and goes there. After the second soldier being shot the third marine goes and sacrifice himself too. That is the cost of being humane on the war. Finally the viewer reaches the last minutes ofFull Metal Jacket, when the platoon finds the sniper and Joker faces death for the first time. As he looks down on the Vietnamese sniper, we understand that Joker has never really been on the battlefield, he has never needed to kill, but when he needed those were only darkened figures in the distance. For the Joker, war and death was something that happens somewhere at the distance to the other people. He never looked the enemy directly in the eye before pulling the trigger. Being shot and surrounded by the enemies the sniper starts to pray, and then she begs them to shoot her. The marines need to take a difficult decision: or they should leave her to die from a blood loss or save her from suffering by killing her. Animal Mother agrees on a mercy killing but only if Joker will do it[19]. Before that Joker asked the helicopter gunner â€Å"How can you shoot women and children?† Suddenly this question comes back to him as Joker stands next to an enemy sniper who is and woman, and a child. After some hesitation, Joker shoots her. His fellow marines sarcastically congratulate Joker with his first corpse while he stares into nothing, having finally gotten his own brutalized gaze. In this scene he looks very similar to the private Pyle in the end of the first part. All the military philosophy is shown in this one battle where a small marine troop is trying to win a Vietcong sniper to gain one tiny piece of land among the ruins by sacrificing their fellows. And this tiny piece of land is not even important for this war. â€Å"Full Metal Jacket†ends with Joker marching with other marines and singing the Mickey Mouse Club theme song and then Joker narrates, â€Å"I am so happy that I am alive, in one piece and short. I’m in a world of shit†¦ yes. But I am alive. And I am not afraid.†[20] He is called the Joker, and â€Å"Full Metal Jacket† is the story of his aging, the story of his transformation from an innocent child to the killing machine, real soldier. During this war, he finds nothing but madness and cruelness in everything around him, starting with his drill instructor, Sergeant Hartman, to the Vietnamese enemies and his fellows, so the film does not really take anybody’s side. It does not tell you who the antagonists and who the protagonists are. More than that, this movie has a lot of dualities: the helmet with the peace symbol on one side and â€Å"Born to Kill† written on the other, even Joker himself explained it as a duality of a man[21]. The tragic deaths at the end of each part of the movie. Joker’s own desires to â€Å"get into shit† and to avoid it as much as possible. Him, being a Leonard’s tutor and the one who beats Pyle the hardest in the same time. The music use in different situations. The music choice in the movie also says a lot about the meaningless of the war. For example taking a Mickey Mouse song in the end tells about the innocence of these soldiers many years ago, when there was no war going on. A period of time many years ago when they were all children, contrasted to fighting soldiers which they became now. Kubrick used music in a quite sarcastic, absurd and tragicomic way: The Mickey Mouse march, which is supposed to be entertaining and happy, becomes a dead march spreading above the land of destruction and death. The title of the movie â€Å"Full Metal Jacket† is also given to it for a purpose. The Full Metal jacket bullets are bullets designed not to expand at all, thus they are considered ‘humane’, because they are less likely to kill (although more likely to maim)[22]. That fits the movie in a sense of how the marines had a distorted notion about what is humane and what is not. They believed that they are being humane because they are killing Vietcong people, who are communist and therefore ‘the bad guys’, and no matter if those are innocent or not. They were told that it is the right way for everybody, while in the reality they were just as bad, cruel and ferocious as Vietcong. Section 4: Conclusion The inscription â€Å"Born to Kill† on Jokers helmet versus the Peace symbol perfectly summarizes this film. There were no answers to any questions in the Vietnam War, the brink of honor and justice was lost. The gallant soldier is mocking while shoots a machine gun at innocent women and children, and nobody can even understand what are they fighting and die for, although they know that killing is their responsibility and mission. There, in Vietnam, even a prostitute can turn up to be a Vietcong spy. There the difference, the advantage of women and children is that you use fewer bullets to kill them. There is no place for weak people or pacifists, and even if the soldier has a piece symbol on him, this is easily compensated with an inscription â€Å"Born to Kill† on the helmet, which is explained just by duality of a human nature. Everybody, who understood what a war is, tried to stay humane and alive at the same time, died and instead of the funeral, a funny song with terrible words sounded over their bodies. Full Metal Jacket is a movie of contrast, where each minute contradicts the previous and the main character himself. All his doubts and compassionate in the beginning replaced with coolness and confidence in his decisions at the end. And finally a Hartmans mission is completed. An army of demoralized people, who is only able to kill, will return back home, because it is too difficult to stay human on the war. The end of this transformation in the huge heartless machine is seen when Private Joker kills a sniper and destroy a pacifist in himself, symbolizing the final decay of the soul and the conversion into a monster. In any war, if you kill a person in front of you, you kill a person inside yourself. And Kubrick perfectly showed how meaningless is that war in his movie called Full Metal Jacket. Section 4: Bibliography Sanders, Vivienne, 2007, â€Å"The USA and VIETNAM 1945-1975† Kubrick, Stanley, 1987,â€Å"Full Metal Jacket† Wikipedia: Vietnam War Wikipedia: Full Metal Jacket Wikipedia: Gustav Hasford Wikipedia: The Short-Timers Wikipedia: Full Metal Jacket bullet [1] The information for these paragraphs is taken from: Sanders, Vivienne, 2007, â€Å"The USA and VIETNAM 1945-1975† and Wikipedia’s article about the Vietnam War. [2] Wikipedia: Full Metal Jacket [3] Wikipedia: Gustav Hasford [4] †Full Metal Jacket†: 00:02:35-00:02:37 [5] †Full Metal Jacket†: 00:03:42-00:03:49 [6] †Full Metal Jacket†: 00:05:16-00:05:24 [7] †Full Metal Jacket†: 00:06:10-00:06:15 [8] †Full Metal Jacket†: 00:32:00-00:34:38 [9] †Full Metal Jacket†: 00:44:11-00:45:15 [10] †Full Metal Jacket†: 00:48:21-00:48:35 [11] †Full Metal Jacket†: 00:49:05-00:52:20 [12] †Full Metal Jacket†: 00:58:40-01:01:05 [13] †Full Metal Jacket†: 01:00:30-01:00:40 [14] †Full Metal Jacket†: 01:07:30-01:08:44 [15] †Full Metal Jacket†: 01:17:49-01:19:46 [16] †Full Metal Jacket†: 01:18:33-01:19:03 [17] †Full Metal Jacket†: 01:19:55-01:22:56 [18] †Full Metal Jacket†: 01:25:35-01:51:05 [19] †Full Metal Jacket†: 01:48:00-01:49:27 [20] †Full Metal Jacket†: 01:51:05-01:52:53 [21] †Full Metal Jacket†: 01:04:32-01:05:12 [22] Wikipedia: Full Metal Jacket Bullets

Men and Women in Nontraditional Sports as Portrayed in Film Essay

Men and Women in Nontraditional Sports as Portrayed in Film Women and men play various sports because they as Americans want to experience the excitement of playing for fun, and doing something they love. The idea of what men and women can do for fun in sports has been shaped by the American society in many different ways through the media, schooling and education, and professional sports organizations. America portrays women playing field hockey and doing synchronized swimming while men do boxing, and body building. If a woman chooses to do boxing because to her it is fun and if a man chooses synchronized swimming because he likes it, they face many cultural costs and benefits of choosing this sport. Society does not like change and holds female athletes up to ideals such as being beautiful, graceful, and healthy. Male athletes are held to ideals such as strong, aggressive, and powerful. People who choose to play non-traditional sports risk being judged by society as unnatural and homosexual, instead of being viewed as an athlete who is spec ial and unique, they are often subjected to unwanted sexual advances and assumptions. The benefit of doing an untraditional sport is that you are able to do something you love. As a result of people who do non-traditional sports, they open the doors for future generations of women and men who might want do play an non-traditional sport. The movie, "Pumping Iron II" is an example of women doing bodybuilding which is considered a non-traditional sport. Images of muscular women are viewed by some people as threatening and imitating. The benefit of this non-traditional sport is that it forces us to question our thoughts about women and what they are. We must ask, what is a woman? Bodybuildi... ...ach step in athletics for women is a fight. Title IX did not solve all the problems as colleges and schools across the country have an equal number of sports for men and women. Over time women's athletics have acquired this image that is negative and often times drives women away from playing sports at all. We need to change this negative image so more women will be conformable doing the sports they love. Women playing un-traditional sports are a start in this process. Along with the cost of playing non-traditional sports that are sometimes harmful, there will be a benefit no matter the consequences. The benefit of women playing freely, without the fear of being judged or hurt by other people is a benefit that is superior than all the obstacle women go through. It is my hope that someday women will be able to play freely, and in hopes in having fun playing the game.

Evil and the Possibility of the Conversion into Good Essay -- Philosop

Evil and the Possibility of the Conversion into Good According to Kant, radical evil is the deep inherent blemish of our species that does not spare even the best of people. Despite judging the extirpation of such evil as an impossibility, Kant holds out the possibility of converting evil into good by means of human forces. But how can this be given the radical evil of human nature? I articulate various problems that arise from Kant’s conception of conversion while exploring certain resources in his thinking in order to clarify and resolve this difficulty. The difficulty nears an aporia when Kant asks: how can a bad tree bear good fruit? Two arguments will be presented as answers. The first maintains that free will is not definitely committed to any maxim generally accepted. The second points out the possibility of compromise between free will and a good ground maxim as the way to build up a coherent system of maxims. This would be clearly impossible if a bad ground maxim were chosen. While undecisive, the second argument is rel evant because it leads to the overcoming of a certain incoherence in Kant's thought. In this way, I argue that the thesis of an existing intrinsic deficiency of the radical evil enjoys the status of a "quasi foundation" of human behavior. According to Kant, radical evil is the deep inherent blemish of our species that will not spare even the best of men. In spite of judging it impossible the extirpation of such evil, the German master deems it possible the conversion into good by means of human forces themselves. The purpose of our present work is to raise the following question: How can this conversion be possible, given the radical evil of human nature? To our mind, this problem brings a difficu... ...tte University Press, 1995, vol. II, part 2. Kant, I. Werkausgabe, herausgegeben von Wilhelm Weischedel, vierte Auflage, Frankfurt am Main, Suhrkamp Taschenbuch Verlag, 1982, Bà ¤nder VII, VIII _____. "Fundamentaà §Ãƒ £o da Metafà ­sica dos Costumes", Os Pensadores, trad. Paulo Quintela, S. Paulo, Abril Cultural, 1980 _____. Crà ­tica da Razà £o Prà ¡tica, trad. Artur Morà £o, Lisboa, Edià §Ãƒ µes 70, 1994 _____. Mà ©taphysique des Moeurs, trad. A Philonenko, Paris, J. Vrin, 1995 _____. La Religion dans les Limites de la Simple Raison, trad. J.Gibelin, Paris, Vrin, 1983 Murgueza, J.; Aramayo, R. orgs. Kant despuà ©s de Kant: en el Bicentenario de la Critica de la Razon Prà ¡ctica; Madrid, Tecnos, 1989 Quillien, J. & Kirscher, G. Cahiers Éric Weil III: Interprà ©tations de Kant, Lille, Presses Universitaires de Lille, 1992 Weil, E. Problà ¨mes kantiens, Paris, J. Vrin, 1982.

Lifes Too Short :: essays research papers

Life's Too Short Often times when the normal parent or upstanding citizen turns on the TV and sees a young black man rapping about the hood they are usually turned off. Stereotypes come in to play and the channel is switched without even considering what message that human being is trying to convey. When listening to rapper Too Short and his song "Gettin it", you here a lot of stereotypes being defied. The song is about getting out of the hood and making a good life for yourself. Most of society just assumes that these young black rappers have no brain's and no sense of purpose for life. Too Short's song "Gettin it" tells a different story. Too Short's successes portray the dream that kids have growing up in the hood. Those kids dream of getting rich at a young age and living like a true "player" for the rest of their day's. They want to drive around in a benz' and have girls fill the whole thing. What these kids don't understand is that Too Short didn't get to where he is by pimping or selling drugs, he got to where he is by some simple rules discussed in his song "Gettin it". First of all, an important ingredient to the song is how it appeals to kids. With it's ghetto beat and monster bass the song is something that kids feel cool listening to. This is his first success ingredient, getting the attention of his audience so that they will listen to his message. His message is of course the best thing about the song. It explains to kids to "stop just hangin out, set your self some goals, think positive, and keep hustling". Too Short has got to the financial level he's at, by following the keys that he describes in his song, not by following the stereotypes that parent's turn off of the TV. Acting ghetto, for appeal, and rapping with a sweet rythym tongue was only the bare minimum of what he needed to rise to the top of the rapping industry. Studies show that the majority of successful people are not lucky, nor are they geniuses. Successful people usually follow three simple keys that are outlined in Too Short's song. The first key to success is the ability to take action and go out and get what you want out of this life. Too Short talk's about this when he says, "you got to get a good job and set your self some goals think positive, and never stop hustling". The world owes you nothing, you have to do the right things, or

Fashion Channel

How would you interpret the consumer and market data if you were Dana Wheeler? I would first try to see if I could classify the data into various segments. The fashion channel is very popular among women. Hence, I would differentiate between the women viewers based on age, spending capacity, fashion nerdiness, etc. These will become subsets of the superset â€Å"women viewers†. Once, I determine the segments I would look for any noticeable trends in the segments that will prove profitable for the business.For example, some of the trends in the provided market data were: 1. Approximately, 15% of the women viewers were Fashionistas who give lot of importance to fashion and follow the trends closely. These consumers will spend a lot of money on fashion because they care for it (about 50% have an income more than $100k). 2. About 35% of the women viewers were Fashionistas and Planners/Shoppers. This segment consists of a more diverse consumer base. Serving this segment will defini tely increase the ratings. Q 2) What is the expected outcome of each of the targeting scenarios? SCENARIO 1: Financial and Viewership: Since scenario 1 deals with a broader segment (Fashionistas, Planners & Shoppers, and Situationalists), the viewership is expected to increase. This increase in viewership will attract more advertisement deals. Hence, the overall ad revenue might increase as compared to 2006 (will depend on the rate of CPM). -SCENARIO 2: Financial and Viewership: Scenario 2 deals with a â€Å"laser† specific single segment. The risk associated with this segment is that there will fewer people comprising it.If this number is less than the last year’s viewership, the viewership rating will drop. However, this scenario will attract ad deals which are willing to pay more CPM rates, hence, the net revenue will increase depending on the rating (0. 8% as compared to 1% in 2006). -SCENARIO 3: Financial and Viewership: Scenario 3 is much more balanced than scena rio 1 and 2. Scenario 3 can be considered as the middle of the spectrum in which scenario 1 and 2 occupy the ends. Scenario 3 is neither â€Å"laser† specific nor includes a very wide consumer base.Hence, there are ample chances of increase in viewership (increased to 1. 2% from 1% in 2006). Together with the increase in viewership, it will attract more CPM for ad deals as compared to scenario 1 and hence the net revenue will be more than scenario 1. At the same time, this increase in net revenue might match the net revenue of scenario 3 if the increase in viewers match the deficit caused by the reduced CPM in case of scenario 3. Q 3) Develop a factual analysis of the segmentation options, and evaluate the pros and cons of each. SCENARIO 1: Ad revenue/year saw a marginal increase as compared 2007 base. Cost of programming is the lowest. Pros: Increase in the number of viewers since the channel is catering to a wider audience. Cons: Since, there is no real change in the TYPE o f viewers the ad deals will not have high CPM (thus reducing the net revenue). Also, this scenario will be most prone to the loss in market share when competitors can come up with better programs. -SCENARIO 2: Huge increase in ad revenue couple with increase in cost of programming, which brought down the profit margin.Pros: Segment consists of viewers who show high interest in fashion and hence will attract more CPM. Investing $15 million in improving the programs and related content will increase ratings. Cons: Smallest of the four segments. It is risky to target just this group since viewership depends heavily on novel and interesting programs. Money has to be invested consistently to improve program content. SCENARIO 3: Huge increase in ad revenue couple with increase in cost of programming, which brought down the profit margin.Pros: More wider audience and dual-targeting will ensure more viewership. The CPM is expected to increase from $1. 2 to $2. 5. Cons: Additional $20 millio n investment on program specialization. Q 4) If you were Dana Wheeler, what would you recommend and why? I would recommend scenario 3 for the following reasons: 1) Fashionistas have high interest in fashion and planners and Shoppers will ensure improve viewership. By incorporating both the segments the fashion channel can target both fashion-oriented and regular programming. ) Fashionistas will ensure CPM boost and planners and shoppers will ensure higher rating both of which will have positive influence on net income. 3) Although, additional $20 million was invested in creating new programs, the net income and profit margin was close to that of scenario 2. 4) Focusing on two segments will remove some possible risks associated with focusing on just one concentrate segment such as low ratings, etc. 5) By choosing scenario 3 it is easy convince the present leadership to make changes in the marketing strategy as compared to scenario 2.Q 5) Dana is filling the role of change agent in th is organization. How should she manage the discussion and meeting to be most effective in leading the group to make the right decision? I think Dana should choose scenario 3 over scenario 2. Although, the margins are almost the same for both the segments, it will be hard to convince the leadership to adopt scenario 2. This is because it will be a sudden change from the BROAD marketing strategy they got used to. Once, scenario 3 starts producing better results, it will be easier to convince the leadership to adopt scenario 2.

Describe The Requirement For Treating A Client With That Has Anorexia

Treatment of eating disorders can be challenging. Effective treatment must address the underlying emotional and mental health issues, which often date back to childhood and a person’s self perception and self image. Building strong therapeutic alliances with clients is imperative.When working with a client who presents with an eating disorder it is fundamental that, as a counsellor, you do this in conjunction with a medical doctor and a nutritionist.The first step when someone presents with an eating disorder is to insist on them receiving a medical from their GP. There are various reasons as to why this is important. Firstly, if the client has a Body Mass Index (BMI) of 17 or less, you cannot work with them. This is due to the effects that a very low weight can have on one’s brain. Furthermore, the need for a medical is important as someone who has engaged in the behaviour may have encountered serious health consequences and may need to be admitted to hospital, or in e xtreme circumstances, to a psychiatric ward.It is important to work with both a doctor and a nutritionist so as you can focus on why the client may have an eating disorder and what maintains it. The other professionals then, focus on issues of weight and increasing this weight, if necessary. All treatment should be tailored to the individual and will vary according to both the severity of the disorder and the patients’ individual problems, needs and strengths.Due to the psychological causes and effects of some eating disorders, talking therapy can play an important role in treatment. Cognitive Behavioural Therapy (CBT) is considered the treatment of choice for people presenting with eating disorders. CBT is a focused approach that enables a person with an eating disorder to understand how their thinking and negative self-talk  and self-image can directly impact their eating and negative behaviours. CBT focuses on identifying and altering dysfunctional thought patterns, atti tudes and beliefs which may trigger and perpetuate the clients’ eating disorder.Nutritional counselling and advice can help your client to identify their fears about food and the physical consequences of not eating well. The initial aim of treatment is to re establish a healthy attitude toward food and a consistent pattern of eating. It is a necessary stage of treatment and should incorporate education about nutritional needs and planning for, and monitoring, rational choices of the individual patient.There are a number of treatment approaches used for those with eating disorders, in which a combination may be offered. As a counsellor you must work in conjunction with a medical doctor and nutritionist, so as the most effective treatment approach can be put in place for your client.