The Ethics Of The Advertising Industry - 1320 Words

Persons and businesses are expected to have certain ethical standards which are controlled by a series of ethical codes. This research is focused on the ethics of the advertising industry. Some questions will be answered like: should companies be allowed to collect/sell client’s info? Should targeted online advertising on the basis of user’s profile and demographics? Should there be a ban the sale of surveillance technology to non-democratic countries? Keywords: targeted online advertising, surveillance technology, non-democratic countries, false advertising, ethical theories, code of ethics. Ethics in the Advertising Industry. Ethics is a set of moral principles on values that governs the conduct of an individual or group (Cheeseman, 2006 p. 149). This paper reflects how ethical the different companies especially in the advertising world are. It also analyze a given case with the theories of ethics to see which best fits into the case description. Violation of the Ethic Code. Though companies and business persons are expected to follow ethical rules in the conduct of their affairs and not to harm society, they don’t always practice this discipline. Many companies are using costumer’s information to make a profit out of it. As a result, people are getting bombed with relevant advertising and marketing campaigns. It is a tricky area because they are allowed to collect the information in order to best determine the characteristics of their customers, and it could also helpShow MoreRelatedThe Ethics Of Business Ethics1349 Words   |  6 PagesBusiness ethics can be defined as the critical examination of how people and institutions should behave in the world of commerce. There are many subcategories that we may look into when speaking of business ethics, in this essay I will be writing about advertising ethics. Advertising is practically unavoidable in today s world, we see it in the streets, shops, magazines, television, on the internet, hear i t on the radio. In this essay I will describe two ethical issues in advertising, show why businessRead MoreThe Driving Force Behind A Company s Financial Success Essay1251 Words   |  6 Pagesmoral but also an ethical responsibility to consumer, stakeholders and the company they represents. In simple layman’s term, ethics is a concept of what is wrong and right. For marketers, ethics is the working place refer to rules (standards, principles) governing the conduct of organizational members and the consequences of marketing decision (Peterson Farrell, 2005). Ethic is defined as Philosophical principle that serve as operational guidelines for both individuals and organizations concerningRead MoreEthical Issues Of Marketing Field Of Australia1450 Words   |  6 PagesEthical Issues in Marketing Field of Australia Introduction: Ethics is the principle of differentiating between right and wrong. In business and marketing process, a number of ethical issues are involved that may have a positive or negative impact on the company. The term Ethical marketing is not only a marketing strategy but also a philosophy. It encourages a company representative to be honest, fair, and responsible in all advertising. It also includes communication skill, leadership skill, teamworkRead MoreMarketing Analysis : Food Inc.1637 Words   |  7 Pagesfeel they need to do to stay ahead of the competition. So unfortunately exchanges like this come with the territory and it happens across all industries including the food industry. In the 2008 documentary Food Inc. examples of duped exchanges within the food industry are on display, and while I believe there is no place for them within the food industry or the market for that matter it happens anyway due to consumers being led astray by companies. When consumers walk into the grocery store itRead MoreThe Ethical Issues Of The Tobacco Industry879 Words   |  4 Pagestobacco companies from advertising their products in India. As you can imagine this did not sit well with many. There are always people on both sides of the fence when it comes to these bans. Managers face many ethical challenges. Most companies have a code of ethics they must follow. In this case analysis we are going to be looking at the ethical issues and challenges Managers in the tobacco industry in India face as well as the pros and cons of banning tobacco advertising. When it came to thisRead MoreAdvertising And Their Influence On Children1516 Words   |  7 PagesEthics in advertising and their influence on children: Introduction Advertising has grown massively due to the expansion of technology and this has transformed the advertising industry. Organisations are spending heavily in advertising to differentiate their brands and cut throat competition among advertising companies is a priority. However, in this race for standing out, advertisers and marketers might overlook the ethical policies. Ethics in advertising has become critical in today’s scandalRead MoreEthics of Advertising1230 Words   |  5 PagesAssignment Advertising is a tremendous and powerful way of providing silent information as to how consumers should interact and present themselves. From the ethics class, we realize that the messages help us to see the meaning and possibilities in the things we purchase. It also helps consumers to liberate the direct meaning that lie below the surface of the products. For example, the Volkswagen advertisements have turned the automobile company into a social statement. Advertising has become aRead MoreDunkin Donuts Code of Ethics Analysis Essay1517 Words   |  7 PagesA code of ethics is a formal document in which is used to assist members of an organization, to know what’s ‘right’ and what is ‘wrong’ in the work place and applying it to their decisions. A code of ethics is a written set of rules or guidelines to help the workers and management ‘conduct’ or direct their actions with its primary values and ethical standards. A code of ethics is i mportant because without it, employees and management wouldn’t have guidelines and the establishment would resembleRead MoreTobacco And Its Effects On The United States1061 Words   |  5 Pageshealthcare costs, and educate the population. Countries have banned advertising, posted health causes, renamed brands, and even included informational fliers in packs of cigarettes. In 2001, The Government of India decided to ban the advertising of cigarettes. This ban was created to help the youth of India and hoped to reduce the amount of future smokers. The proposal of this restriction caused debates between the government, advertising companies, and tobacco manufacturers. The supporting and dismantlingRead MoreEthical Issues for Advertising Tobacco Products Across1129 Words   |  5 PagesEthical issues for advertising tobacco products across borders. A case for Social Contract Theory Question 1: How can SCT and ISCT address the controversial nature of advertising and promoting cigarettes across international borders? Base on the case study, The Social Contract Theory  (SCT) generates a workable framework for solving ethical issues: * Sets main principles relevant to the organization in question * Recommends different principles for different communities * Determines

Influence of the Olmec Civilization on Mesoamerica

The Olmec civilization thrived along Mexicos gulf coast from approximately 1200-400 B.C. and is considered the parent culture of many of the important Mesoamerican cultures that came after, including the Aztec and Maya. From their great cities, San Lorenzo and La Venta, Olmec traders spread their culture far and wide and eventually built a large network through Mesoamerica. Although many aspects of Olmec culture have been lost to time, what little is known about them is very important because their influence was so great. Olmec Trade and Commerce Before the dawn of the Olmec civilization, trade in Mesoamerica was common. Highly desirable items like obsidian knives, animal skins, and salt were routinely traded between neighboring cultures. The Olmecs created long-distance trade routes to obtain the things they needed, eventually making contacts all the way from the valley of Mexico to Central America. Olmec traders swapped finely made Olmec celts, masks and other small pieces of art with other cultures such as the Mokaya and Tlatilco, getting jadeite, serpentine, obsidian, salt, cacao, pretty feathers and more in return. These extensive trade networks spread Olmec culture far and wide, spreading Olmec influence throughout Mesoamerica. Olmec Religion The Olmec had a well-developed religion and belief in a cosmos comprised of an underworld (represented by the Olmec fish monster), the Earth (Olmec Dragon) and skies (bird monster). They had elaborate ceremonial centers: the well-preserved Complex A at La Venta is the best example. Much of their art is based on their religion, and it is from surviving pieces of Olmec art that researchers have managed to identify no fewer than eight different Olmec gods. Many of these early Olmec gods, such as the Feathered Serpent, the maize god, and the rain god, found their way into the mythology of later civilizations such as the Maya and Aztecs. Mexican researcher and artist Miguel Covarrubias made a famous diagram of how different Mesoamerican divine images all diverged from an early Olmec source. Olmec Mythology: Apart from the religious aspects of Olmec society mentioned above, Olmec mythology seems to have caught on with other cultures as well. The Olmecs were fascinated with were-jaguars, or human-jaguar hybrids: some Olmec art has caused speculation that they believed that some human-jaguar cross-breeding had once taken place, and depictions of fierce were-jaguar babies are a staple of Olmec art. Later cultures would continue the human-jaguar obsession: one good example is the jaguar warriors of the Aztec. Also, at the El Azuzul site near San Lorenzo, a pair of extremely similar statues of young men placed with a pair of jaguar statues brings to mind the two pairs of hero twins whose adventures are narrated in the Popol Vuh, known as the Maya bible. Although there are no confirmed courts used for the famous Mesoamerican ballgame at Olmec sites, rubber balls used for the game were unearthed at El Manatà ­. Olmec Art: Artistically speaking, the Olmec were far ahead of their time: their art shows a skill and aesthetic sense far greater than that of contemporary civilizations. The Olmec produced celts, cave paintings, statues, wooden busts, statues, figurines, stelae and much more, but their most famous artistic legacy is doubtless the colossal heads. These giant heads, some of which stand nearly ten feet tall, are striking in their artwork and majesty. Although the colossal heads never caught on with other cultures, Olmec art was very influential on the civilizations that followed it. Olmec stelae, such as La Venta Monument 19, can be indistinguishable from Mayan art to the untrained eye. Certain subjects, such as plumed serpents, also made the transition from Olmec art to that of other societies. Engineering and Intellectual Accomplishments: The Olmec were the first great engineers of Mesoamerica. There is an aqueduct at San Lorenzo, carved out of dozens of massive stones then laid side-by side. The royal compound at La Venta shows engineering as well: the massive offerings of Complex A are complicated pits filled with stones, clay, and supporting walls, and there is a tomb there built with basalt support columns. The Olmec may have given Mesoamerica its first written language as well. Undecipherable designs on certain pieces of Olmec stonework may be early glyphs: later societies, such as the Maya, would have elaborate languages using glyphic writing and would even develop books. As the Olmec culture faded into the Epi-Olmec society seen in the Tres Zapotes site, the people developed an interest in the calendar and astronomy, two other fundamental building blocks of Mesoamerican society. Olmec Influence and Mesoamerica: Researchers who study ancient societies embrace something called the continuity hypothesis. This hypothesis posits that there has been a set of religious and cultural beliefs and norms in place in Mesoamerica that has run through all of the societies that lived there and that information from one society can often be used to fill in the gaps left in others. The Olmec society then becomes particularly important. As the parent culture - or at least one of the most important early formative cultures of the region - it had influence out of proportion with, say, its military might or prowess as a trading nation. Olmec pieces that give some information about the gods, society or have a bit of writing on them - such as the famous Las Limas Monument 1 - are particularly prized by researchers. Sources: Coe, Michael D and Rex Koontz. Mexico: From the Olmecs to the Aztecs. 6th Edition. New York: Thames and Hudson, 2008 Cyphers, Ann. Surgimiento y decadencia de San Lorenzo, Veracruz. Arqueologà ­a Mexicana Vol XV - Num. 87 (Sept-Oct 2007). P. 30-35. Diehl, Richard A. The Olmecs: Americas First Civilization. London: Thames and Hudson, 2004. Grove, David C. Cerros Sagradas Olmecas. Trans. Elisa Ramirez. Arqueologà ­a Mexicana Vol XV - Num. 87 (Sept-Oct 2007). P. 30-35. Gonzalez Tauck, Rebecca B. El Complejo A: La Venta, Tabasco Arqueologà ­a Mexicana Vol XV - Num. 87 (Sept-Oct 2007). p. 49-54.

“Dude, Where’s My Country” Book Review Free Essays

â€Å"Dude, where is My Country† is a book written by Michael Moore and published by Penguin Books in 2004. In this book, Moore provocatively and boldly discusses several socio-political events in America. He takes on George W. We will write a custom essay sample on â€Å"Dude, Where’s My Country?† Book Review or any similar topic only for you Order Now Bush, the Conservative brigade and corporate wheeler dealers in America and offers wide ranging remedies which place the country’s redemption squarely on the shoulders of the liberal forces. The author dissects America’s problems in topics ranging from tax cuts, the Iraqi war, among others and demonstrates the failure of the nation-state to be a direct consequence of conservative ethos. Moore first seeks to debunk what he calls the ‘Big Lie’, that America is inherently and pervasively conservative. He terms this belief as a propagandist fib, perpetuated by the right in order to put down the liberal masses. â€Å"†¦.. So, in the tradition of all propagandists, they lie. They create an opposite truth: AMERICA IS CONSERVATIVE. Then they pound away with that false message so hard and so often that even their political opponents come to believe that it’s true,† Moore asserts (Moore, 2003 page 2). To prove that most Americans are indeed liberal, Moore gives facts which demonstrate majority support for the Civil Rights movement, abortion, the Roe vs Wade ruling, the Green movement, gun restrictions, universal healthcare (or socialized medicine as he puts it), community as opposed to jail service for offenders, gay and lesbian rights and unionization. He then wonders why conservatives hold the rein of leadership in the country and proceeds to offer his ten cents worth. Chapter one poses seven seemingly rhetorical questions to Bush. Home of the Whopper† is the heading of Chapter two and it serves as an allegorical forerunner of the issues presented herein. Here, the author discusses the lies told by the Bush administration before narrating a fable featuring his great-granddaughter who seeks to find out from him the state of the world when oil and plastics were available and seeks to understand the reasons behind the failure of planning. In a sense, this chapter indicts the Bush administration for its lax energy policies and seems to suggest a bleak future for America occasioned by these policies. Chapter four is titled â€Å"The United States of Boo† and it takes the form of an essay. In this chapter, Moore demonstrates that death through terrorism is statistically impossible. As he so ably shows, there are other countless and plausible ways through which Americans can die that terrorism threats count for nothing. The ruse by the conservative war makers is a subterfuge meant to take away Americans’ civil liberties. Nowhere is this more succinctly evidenced than in the Patriot’s Act, Moore infers. The next chapter delineates ways in which ordinary Americans can reduce acts of terrorism. In subsequent chapters, Moore launches into an angry offensive tirade against George W. Bush that is laced with acerbic humor. The Bush years are summarized as a failed presidency and various facts adduced to support this claim. The war against Iraq is presented in great detail and used as an example to show Bush’s weak leadership. Similarly, the Enron debacle, the infamous Bush tax cuts and the collapse of other firms are cited as products of failed economic policies. The author lays bare the association between Bush, Osama Bin Laden and Saudi Arabia. He goes on to make staggering claims about alleged business connections between the Bushes and the Saudi Arabia nobles. Contrary to the wishes of FBI and notwithstanding the fact that only four of the 19 hijackers were non-Saudis, the Bush government shielded the Saudi Arabians from investigations while other Arabs in America were apprehended just like the Japanese were during the post world war II interment. Moore dismisses the high approval ratings enjoyed by Bush in 2004 thus: â€Å"the high ratings for Bush are not an endorsement of his policies. Rather, it is the response of a frightened country that has no choice but to back the man charged with protecting them. America has not fallen in love with Bush-it’s more like â€Å"love the one you’re (stuck) with. † (Moore, page 6). Railing against the â€Å"Christian Coalition†, Moore eloquently makes pitch for a presidency built around persons who live and understand America as it is. In regard to this, he introduces the â€Å"Draft Oprah for President† movement. Oprah, it seems, is the very representation of this people president that America so desperately needs. A clarion call for liberals to redeem their country from the ‘undesired’ hands of the conservatives is sounded. Moore gravely states that Democrats should not be left to â€Å"screw up† the [2004] election and instead details what he calls â€Å"Operation 10-Minute Oil Change† where everybody is called upon to do something for ten minutes daily in an effort to drive out Bush and his oil cronies. While the book is written in an easy to understand language with poignant examples, some hard facts and disturbing and weighty questions that inevitably stir up reflective thought, one cannot help avoid the feeling that it is grossly subjective and devoid of serious discourse. Additionally, ‘Dude, Where is My Country† seems like an unabashed endorsement of General Wesley Clark and the Democrat platoon. I do not agree with Moore because his book is redolent with numerous misrepresentations, falsities and inaccuracies. In page 69, he deliberately misrepresents facts about American’s dealings with Iraq, conveniently trashing the provisions of UN’s food for oil program. He gives a long list of persons supposedly aggrieved with the Patriot Act in page 111. However, according to the sources he has given, the listed persons were never in any way affected by the legislation. In a brazen display of dishonesty, Moore claims that closure of schools in Oregon in 2003 was as a direct result of the Bush tax cuts whereas they were actually due to a new law that decoupled the state’s income tax system from that of the central government. There are many other claims which cannot stand the test. They seem to have been intentionally twisted so that they can prop his claims. Some of his assertions border on the speculative. A good example of this is the unsubstantiated claim that Saudi military acted in cahoots with Bush and the Saudi government to launch them. While some claims are backed by solid fact, many others are not factual and it is precisely this reason that makes it hard to agree with Moore lock, stock and barrel. How to cite â€Å"Dude, Where’s My Country?† Book Review, Papers